Be yourself; Everyone else is already taken.
— Oscar Wilde.
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5 Rules To Swear By For Preventing Negative Customer Reviews on Amazon
How many times have you ended up with a negative seller feedback on Amazon? It’s a worst situation right?
Not just that, your overall seller reputation may also get adversely affected. As awful as that sounds, it sure is fixable. Whenever you get a negative review, you must work hard to convert it into a positive one. Contact the customer and do your best to resolve the issue and then once they are satisfied, you can ask them to take the bad review down.
But instead of having to deal with the negative ones, it is better to focus on the things that can actually prevent them in the first place. Here are some of the most effective ways to avoid a bad review:
Put up a perfect listing:
One of the main causes of a return or a bad review is an incorrectly framed product listing. This includes a poorly framed product description that fails to describe the product in the intended manner. It could also include an unrealistic product image that misleads the buyer or maybe incomplete product data. To reduce the number of returns and negative reviews, it is important to come up with a complete and perfect product listing. If you don’t know how to create one, you can always go for Amazon listing creation services, but make it a rule to never ignore the quality of your product listing.
Have a simple return process:
Returns often don’t always have to be in bad taste. Sometimes, they’re just necessary. And a complicated return process pisses a customer off, which often leads to a bad review. To avoid any problems, keep your return policy and process simple. Offer a definite return period and an easy refund or exchange. And most importantly, offer a timely follow up about the refund or exchange to keep the buyer informed.
Always keep your inventory full:
A product that mostly runs out of stock is one reason why a customer forms a bad impression for the seller. It is better to remove such listings than to constantly display that “Out of Stock” sign. An even better approach is to always keep your inventory under check. A replenished inventory will not only keep bad ratings at bay, but will also open doors to constant inflow of conversions since your products will always be available. Also, ensure that all the product data is complete and clearly mentioned. Go for Amazon product entry services if you need to, but maintain a well-organized inventory and an even better product data quality.
Speedy order processing helps:
A seller who takes forever to process an order may inadvertently rub customers the wrong way. In fact, late and careless shipments often lead to a bad review. Strive to maintain customer satisfaction and process your orders within the specified timeframe.
Provide exceptional customer service:
Good customer service is the key to a quality customer experience. Make sure you do everything that lets your customers have a good shopping experience. For example, respond to customer queries and mails within 24 hours and be reachable. Frequent and accurate follow-ups for customers’ orders is also necessary.
The ultimate reason for a bad review is an unhappy customer. If you make customer satisfaction your number 1 priority, you won’t ever have to deal with negative feedback. And the aforementioned tips will help you do just that.
Are you in the quest of Amazon expert to know how to sell things on Amazon quickly? Hire an Amazon consultant from Data4Amazon to avail our Amazon listing creation services & boost your Amazon sales. Start by writing to us at info@data4amazon.com and we’ll handle the rest.
Amazon Store Setup And Management: The What, Why, And How
The recently concluded 48-hour event, Prime Day has become the largest shopping event in Amazon’s history. Prime members bought 175 million items, surpassing Black Friday and Cyber Monday sales combined. This year’s event broke all records as the number of items being bought was up from 100 million as compared to the previous year (2018).
Time and again Amazon has proved to be the online shopping platform of choice for a majority of buyers. With 1.2 billion product searches daily, it has become the go-to marketplace for online browsing. The fact that Jeff Bezos makes more money than any person in the world, is a testament to Amazon’s success.
Thus, setting up your store on it can be an excellent opportunity for you to increase your customer base and product reach. But, it can be an arduous task. Sellers need to take care of the following things before getting started:
- Adding Basic Seller Profile Information
- Uploading Products
- Updating And Maintaining Your Product Listing
- Description And Bullet Points
- Eye-catching Product Images
- Managing Back-End Tasks (Inventory control and orders)
- Product Taxonomy And Organization
Don’t let Amazon store setup become a bootless errand. Opting for Amazon store setup services will help you with all the non-core activities. This way, you will have more time to focus on your core tasks.
Even after listing your products on Amazon, the work is not yet done. It is an ongoing process that requires undivided attention. Sellers need to optimize their listings periodically and in accordance with the updated guidelines. Following are the key pointers of Amazon Product Listing:
- Product Title
Your product title should be to the point and instantly tell visitors, searchers, and Amazon what your product is all about. You must take care of the following things:
- Implement primary keywords
- Use a maximum of 200 characters
- USP’s of the product should be included
- Do not include prices, promotions, symbols, seller information, etc.
- Product Images
Humans process visuals more easily than words. Images that aren’t optimized can negatively affect a product listing’s performance, and therefore, conversions. Make sure the images are clear, visually appealing and brightly lit to drive more traffic. Also, adding shadows to your images gives them a real look.
- Key Product Features
Key product features include bullet points. Put yourself in the shoes of the customer. Make it a point to include the most important features at the top as many viewers will skim read. Include guarantees or warranty of the product.
- Product Listing Description
While describing your product, include your targeted keywords and mention the key features and benefits. Refrain from crafting way too many sentences. A total count of 15-25 sentences should suffice.
- Amazon Product Reviews
Product reviews are very crucial as they help in building trust and confidence in your product. Positive reviews and feedback can help improve traffic and conversions. Even if a negative one, respond to feedback religiously and resolve all the queries that come up.
- Amazon Product Rating
The customer reviews that you receive are important as they fuel your product rating. The product that has a good rating is more likely to rank higher in the SERP. Look out for bad reviews if there are any, and get them fixed ASAP.
Continuous and comprehensive evaluation of your product listing is a must. Hiring specialists for Amazon store management can be very helpful for a complete overhaul of your store.
It can be a tough task finding the right service provider that suits your requirements. Not to worry, Data4Amazon fits the bill perfectly and can help you with the arduous task of setting up and managing an Amazon store. Send your queries at info@data4amazon.com, along with a brief description of your requirements.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.
You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.
Why do this?
- Because it gives new readers context. What are you about? Why should they read your blog?
- Because it will help you focus you own ideas about your blog and what you’d like to do with it.
The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.
To help you get started, here are a few questions:
- Why are you blogging publicly, rather than keeping a personal journal?
- What topics do you think you’ll write about?
- Who would you love to connect with via your blog?
- If you blog successfully throughout the next year, what would you hope to have accomplished?
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.
When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.
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